Doing the same things inside out everyday can make one complacent and lose touch with what’s happening in the world. In order to stay relevant, I’ve enrolled myself in this specialist diploma course and what fun to go back to school after a long while! Through this course I have learnt how to take a business or an idea and apply the brand processes to build it up from scratch. There are just so many levels and layers in designing and personifying a brand and I am glad that this course opened my eyes to it.