I started my business catering to the needs of the real estate industry in Western Australia. An effective form of communication was A5 drops or brochures that are delivered to letter boxes throughout a selected suburb that the sales representative works in. Whenever a sales rep sells or listed a property, these A5s will go out to his canvassing suburb. This creates a top of mind awareness so when the time comes to sell, people will remember seeing their faces often and might consider hiring their services.